APA came to us ahead of their NYC symposium with seats priced at $10,000 to $15,000. At that price, the website can't feel like a template. It has to carry the same weight as the event. We designed and built a tactile, hand-drawn microsite where every detail feels made by hand, because the event itself was. No stock anything, no recycled layouts, just craft that matches what they were selling. The event sold out.